The volatile times we live in create many real and perceived risks for people (Zarifis et al. 2022). This makes trust harder to build and maintain. Since the turn of the century, the more impersonal nature of many parts of our lives due to the increased reliance on technology made trust harder. So, technology was often a barrier to trust. Now, we no longer necessarily prioritise trust in humans over trust in machines and there are many technologies that support trust.
Trustech is technology that builds and protects user, or consumer, trust. The importance of trust and the technology that supports it, have increased over the years. We are at a point now where a specialised term is needed to represent the technology that supports trust. After similar terms such as Fintech and Insurtech comes Trustech. The use of the term Trustech will focus the minds on this important area.
Dr Alex Zarifis, FHEA
Reference
Zarifis A., Cheng X., Jayawickrama U. & Corsi S. (2022) ‘Can Global, Extended and Repeated Ransomware Attacks Overcome the User’s Status Quo Bias and Cause a Switch of System?’, International Journal of Information Systems in the Service Sector (IJISSS), vol.14, iss.1, pp.1-16. Available from (open access): https://doi.org/10.4018/IJISSS.289219